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Advertisers & Publishers

Measure Consumer Attention to Advertising

We believe in meaningful measures of success, which is why we have built Attention metrics into our platform.

Attention is an outcome that advertisers can control and is based on human behaviour rather than machine optimisation. It measures what's most important - advertising effectiveness.

Using trusted Lumen methodology and based on robust eye-tracking data, we measure Attentive Seconds per 1,000 impressions. This provides a clear picture of each ad's ability to attract and keep consumers' eyes on an ad. It also allows us to:

  1. Better predict business outcomes
  2. See the impact of quality environments in building greater engagement
  3. Match contextual relevance with creative relevance