Book a demo

Find out how to maximize your ROI with Converge

Submit
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
*Please note that your enquiry and contact details will be kept in a secure environment and will not be used for commercial reasons. If you want to contact us to remove your details from our database, please contact us.

By submitting this form you are accepting our Privacy Policy and Terms & Conditions

Advertisers & Publishers

Measure Consumer Attention to Advertising


We believe in meaningful measures of success, which is why we have built Attention metrics into our platform.

Attention is an outcome that advertisers can control and is based on human behaviour rather than machine optimisation. It measures what's most important - advertising effectiveness.

Using trusted Lumen methodology and based on robust eye-tracking data, we measure Attentive Seconds per 1,000 impressions. This provides a clear picture of each ad's ability to attract and keep consumers' eyes on an ad. It also allows us to:

  1. Better predict business outcomes
  2. See the impact of quality environments in building greater engagement
  3. Match contextual relevance with creative relevance